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This website states the following, "Founded in 1852, Phi Mu is a womens organization which provides personal and academic development, service to others, commitment to excellence, and lifelong friendship through a shared tradition." Our analyzers analyzed that the web site said " Phi Mu promotes vibrant living, encouraging members to achieve their personal best." The Website also stated " As Phi Mus at Lyon College, members of the Epsilon Rho chapter strive to practice Love, Honor, and Truth both on campus and in our local community. Internal, Members-Only Area GINsystem." The website's header had Epsilon Rho as the most important search term. It was followed by Lyon College, PM, and Epsilon which isn't as highly ranked as Epsilon Rho. The next words they uses is Rho. Lyon was also included and will not be viewed by search engines.